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Start Here:
From Training to Clients

A Real-World Guide for New Birth Doulas to Build Confidence, Find Clients, and Start Working

You’ve Finished Training. Now What?

You feel ready to serve, but you’re unsure what steps to take to connect with the people you want to help. It’s easy to focus on getting clients, yet clients are a byproduct, not the end goal. There is groundwork to lay and seeds to plant behind the scenes that make everything else grow. When you build clarity, confidence, and connection, you naturally cross the bridge from training into real work.

​This space is your next step. Inside this guide, you’ll find the lessons and reflections that help you bridge the gap between learning and serving, without burnout or confusion.

From Training to Clients ebook cover displayed on tablet. A guide for new birth doulas to build confidence, find clients, and start working.
This Guide Helps You:

✔️ Move from training into confident, paid work
✔️ Build connection-based client relationships
✔️ Learn pricing that reflects your value and supports your care
✔️ Create a rhythm that helps you work sustainably, not in survival mode
✔️ Grow your practice with confidence instead of confusion

What One Doula Shared

“As I was starting my doula business, Kendra’s guidance gave me clarity and confidence I could apply right away. Her resources are practical, thoughtfully priced, and easy to implement. Beyond the tools, her warmth and generosity made me feel seen and supported in a space that can feel isolating. She’s truly a light for new doulas.”

The clarity you build is what draws the right clients your way.
You don’t have to chase clients.
When your care is clear, they’ll come.
​​Why This Ebook Matters

Most new doulas finish training feeling inspired but lost. Your focus may be on finding clients or meeting certification requirements, yet the process feels unclear. You’re trained to support birth, not to run a business, and that gap can make you question your readiness. From Training to Clients bridges that gap. It gives you a clear, practical path to begin your work without the pressure of perfection.

Why I Wrote This

I wrote this because most new doulas have the same questions:

  • How do I find my first clients?

  • Should I offer free births or discounts?

  • What should I charge for my services?

  • How do I build confidence when I’m just starting out?

  • How do I stay grounded and not burn out?


These are the same questions I once had and the same ones I now help new doulas answer through experience, not theory.

Inside the Ebook
  • Strategies that actually lead to clients through trust, visibility, and clear communication

  • How to ditch complicated packages and adopt simple pricing that makes your services accessible and sustainable

  • The mindset that makes “getting clients” feel natural, not pushy

  • Real-world lessons on communication, community, and consistency

  • Gentle prompts to help you find your next steps and stay grounded in your values

This Isn’t Theory — It’s What Actually Works

Every page of this guide comes from lived experience. These are the same lessons that helped me go from unsure to fully booked. I’ve invested over $5,000 in training, mentorship, and business education so you don’t have to start from scratch. This guide helps you save time, money, and energy by giving you what actually works, without the overwhelm or expensive trial and error.

Who This Is For
  • New doulas who have completed training and are ready to start working

  • Birthworkers who feel stuck and want clarity about their next steps

  • Anyone tired of hearing surface-level advice that doesn’t show how to move forward

What You’ll Gain

✔️ Confidence in your next steps
✔️ Clear structure for your services and pricing
✔️ Renewed sense of direction and purpose
✔️ Tools you can use immediately to grow your practice

Your Investment: $67
This is mentorship in a book, a practical, honest guide that helps you bridge the gap between learning and serving.

👉🏾 Download Your Copy 

Start Building with Confidence!

If you’re a doula educator or trainer interested in using From Training to Clients for your students, please complete the contact form on this site to request licensing options and classroom use details.

Affiliate Disclosure:

Some links may be affiliate links, which means I may earn a small commission at no extra cost to you. I only share products and tools I personally use or trust.

Bridging Motherhood & Birthwork

For mothers, visit kendralonon.com/ for planning tools

© 2025 by Kendra Lonon | Heart-Centered Birthwork™ 

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